Big news from my old employer: LexisNexis Acquires Interface Software.
This is exciting, definitely a win-win for both companies. It gives LexisNexis (when did they eliminate the hyphen in their name?) a best-of-breed software application with mission-critical importance at some of the largest professional services firms in the world, while providing InterAction customers with access to a wealth of content that will only make the InterAction CRM system more robust. Combining the client profiling abilities of InterAction with the rich data on companies will give customers a big leg up.
Congrats to all involved, it will be fun to see what the combined entitiy does next.
a best-of-breed software application with mission-critical importance at some of the largest professional services firms in the world, while providing InterAction customers with access to a wealth of content that will only make the InterAction CRM system more robust. Combining the client profiling abilities of InterAction with the rich data on companies will give customers a big leg up.
ReplyDeleteOkaaaaay... Out of that entire paragraph, I'm pretty sure I know what "leg up" means...
Ha! OK, a translation:
ReplyDeleteInterAction is a client relationship management application that lets law firms, VC firms, other services organizations collect and maintain info about their clients and prospects. One of the things it's good at is keeping that info organized and manageable -- but the more info it has about the companies (like their industry, revenues, number of employees, locations, etc.), the more useful it is as a profiling tool. So a lawyer could say, "let's go after all of the chemical companies in the southeast who have more than $100m in revenues" (you can imagine all of the variations). Anyway, by combining the application (InterAction) with the data (LexisNexis), you get a very powerful combo. Result? Customers of the combined entity will be far more successful than their competitors when it comes to mapping out their business development strategy...
According to the consultants, that hyphen was apparently a symbol of the "distance" between the Lexis and Nexis sides of the business, hence its elimination.
ReplyDeleteSomeday I want a job where I get paid hundreds of thousands of dollars to come up with gems like that.