mLife ::: What is mLife?

mLife ::: What is mLife? Anybody else seen these ads? I was in DC Monday and Tuesday of this week, and they were literally glued to every street corner. Airport kiosks, TV ads, full page spreads in USA Today and other newspapers.
What is it? According to the web site, we’ll find out February 3. Personally, I like Randy B.‘s entry for what mLife might be:

I think mLife is a new sports drink that will help you lose weight, get rich and make beautiful bikini models fall in love with you just for drinking it
Randy B. TX