Statistically useless survey produces odd results...

Google Finds Brand Power. The search king finished ahead of such names as Coca-Cola and Starbucks for world’s top brand. [The Motley Fool]

In other words, an insiginificant polling sample with an indeterminate number of people from unknown backgrounds voted on a subject. And from this, we get “world’s top brand”? Please.

For a more, uh, legitimate survey, there’s always the Business Week “Global Brands Scorecard” that hits every August. From last year’s survey, the top brands were:

1. Coke


2. Microsoft


3. IBM


4. GE


5. Intel


6. Nokia


7. Disney


8. McDonald’s


9. Marlboro


10. Mercedes

I’d have expected Motley Fool to be a bit more selective in deciding what to publish.