Internal Marketing of Knowledge Management. In Beyond the Newsletter: Leveraging Technology to Market the Library, Catherine Sanders Reach, a research specialist at the ABA Legal Technology Resource Center, writes about internal marketing practices including branding, logos, slogans, and marketing plans for law firm libraries. Although the focus is on the law firm library, the same practices can be used for marketing a KM initiative. Note to self: read this article frequently. (Spotted on LawHawk) [Via excited utterances]
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