Internet World ran a case study this week about Lincoln Partners, a Chicago-based investment bank. They recently purchased InterAction for business development and client service.
Lincoln Partners plans to use InterAction 5 to manage both its strategic and tactical business development initiatives and the processing of transactions. The firm will now be able to execute targeted business development and marketing initiatives aimed at clients and prospects in selected markets with a high level of accuracy and confidence.
Using the system to answer questions such as “Who worked on which deals?” and “What contacts were involved in these specific deals?” the firm will also be able to track deals and more effectively manage its internal experience and expertise. “In terms of CRM, InterAction 5 puts us either ahead of or at parity with any other investment bank — large or small,” comments Lawson.
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