What app do you use? Tom uses pMachine, Sabrina uses Movable Type. Both Tom and Sabrina are talking about the value of meta-data (i.e., categorization) to posts to add value. One question from the audience – does your weblog app support multiple categories? MT does, Tom isn’t sure if pMachine does. (The pMachine site isn’t clear on this.)
They just showed a screen shot of Ernie’s directory of law blogs.
Business applications of weblogs (Tom):
- Marketing tool for clients
- breaking news
- provide timely items of interest in client’s industry
- breaking news
- Internal tool for law firms
- discuss cases, evidentiary issues, a “virtual trial advocacy course”
- learn what other lawyers in teh firm are doing – encourages/promotes cross-selling (I think Tom’s over-stating this aspect of a blog – but I’ll address that in a later post)
- discuss cases, evidentiary issues, a “virtual trial advocacy course”
Weblogs – the future (Tom):
- Audio blogs
- Video blogs
- Mobile blogs (moblogging) – “If real journalists aren’t using this, they should be. Moblogs are breaking news ahead of the press.” (Side note: Ernie just posted this morning about how SARS broke, courtesy of Dan Gillmor. Yeah, that sounds about right.)
Weblog applications:
To find out about weblogs in general, Tom suggests going to Weblogs.com, MetaFilter, EatonWeb (lists 10,000+ weblogs by category), Daily Whirl& ;(focused on legal news and weblog information). Tom shows NewzCrawler as a good news-reader, and recommends a few others (included in the program materials).
Before you blog:
- Etiquette
- Don’t attack
- Give proper attribution
- Don’t attack
- Faithfully cite your sources
- Avoid defamatory statements (cites a Virginia case handed down in the last week that address journalist’s defamatory statements; Tom suggests that same analysis would apply to blogs)
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