Here’s another good bit of coverage in ZDNet about InterAction. This one is about a VC firm (Sevin Rosen Funds) using InterAction, “saving the company money and improving efficiency and productivity.”
In a soft economy, CRM for professional services firms can enable the management team to be more strategic in deciding what business to go after, aggregate everything they collectively know about the prospect, and go after the business. A bit better than waiting for the phone to ring, no?
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